“Of course we loved that we could pioneer this concept in the beauty category and we worked hard to quickly bring the idea to market. The goal with ARROW is to provide subtle color and practical skincare and body products that make women feel fresh and confident wherever their busy days take them.” – Katia Beauchamp, Co-Founder and CEO, Birchbox.
With time we have seen the athleisure trend really scale and today gym clothes are no longer for the gym, you see them on the biggest fashion runways, on the streets and even in a workplace. Just like this even makeup isn’t only for anything out of the gym, the days you don’t feel like getting decked up with a lot of makeup, this is where this athleisure makeup line comes into play.
There is no doubt that for many of us when you look great, you feel a lot more motivated to be productive. A little bit of beauty helps us through a day from gym, to your morning coffee, to work and then some drinks and this line is basically a beauty concept we never knew we needed. This new beauty line will really teach you how to wear makeup in whole new way!