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How To Wear Makeup To The Gym: Arrow Athleisure Makeup

How To Wear Makeup To The Gym: Arrow Athleisure Makeup
Just when you thought makeup + the gym was a no go, a new makeup line has been launched that will teach you to how to wear makeup to the gym in the best way! 
How To Wear Makeup To The Gym: Arrow Athleisure Makeup
This is for all the beauty lovers out there, it’s time to get to know the next huge trend in the beauty industry: Athleisure makeup. Birchbox is a leading beauty and grooming retailer and they have recently announced the launch of their second in-house beauty brand, ARROW. This new line has been inspired by the growing athleisure trend, becoming a very unique atheleisure makeup line. It features makeup, skincare and body products that are lightweight, long-lasting and very refreshing. They have specially been made to enhance ones natural beauty during and after physical activity.
You will always find two types of people, one who like to wear makeup to the gym and the other who doesn’t and Arrow might just be the solution for both. The ones who wonder how to wear makeup to the gym can now use these products without worrying about not looking fresh.

“Our customers are badass women who lead active lifestyles. We were inspired by the trend of athleisure in fashion, and felt that the same elements could apply to beauty—high-performance products that help you look your best, without looking like you are trying too hard. It’s that effortless, ready-for-anything beauty that so many of us are often looking for,” – Katia Beauchamp, Co-Founder and CEO, Birchbox.

How To Wear Makeup To The Gym: Arrow Athleisure Makeup

How To Wear Makeup To The Gym: Arrow Athleisure Makeup

How To Wear Makeup To The Gym: Arrow Athleisure Makeup

“Of course we loved that we could pioneer this concept in the beauty category and we worked hard to quickly bring the idea to market. The goal with ARROW is to provide subtle color and practical skincare and body products that make women feel fresh and confident wherever their busy days take them.” – Katia Beauchamp, Co-Founder and CEO, Birchbox.

With time we have seen the athleisure trend really scale and today gym clothes are no longer for the gym, you see them on the biggest fashion runways, on the streets and even in a workplace. Just like this even makeup isn’t only for anything out of the gym, the days you don’t feel like getting decked up with a lot of makeup, this is where this athleisure makeup line comes into play.

There is no doubt that for many of us when you look great, you feel a lot more motivated to be productive. A little bit of beauty helps us through a day from gym, to your morning coffee, to work and then some drinks and this line is basically a beauty concept we never knew we needed. This new beauty line will really teach you how to wear makeup in whole new way!

The debut collection includes the following products:
  • REVIVE Cooling Cheek Tint ($18): Lightweight, long-wearing cheek tint that adds a natural-looking hue with a gentle cooling sensation. Available in two shades: Berry Flush (deep raspberry) and Pink Punch (bright pink).
  • BOOST Color Enhancing Lip Balm ($14): High-tech moisturizing balm that reacts with the pH of users’ lips to enhance their natural color and create a unique shade of pink. Contains mango seed butter, vitamin E and luffa seed oil for hydration and protection.
  • PROTECT Aluminum-Free Deodorant ($9): This aluminum- and alcohol-free deodorant has a bright citrus scent that neutralizes odors with notes of pink grapefruit, mint leaf, ginger flower, sea spray. Free of synthetic dyes and colorants.
  • ARROW Makeup Bag($12): A durable, water-resistant makeup bag with the brand’s signature design.
  • Limited-edition ARROW Starter Kit($36): Includes all three launch products – a $53 value.

Along with these products they also have: ARROW ENHANCE Waterproof Eyeliner + Brightener ($16), ARROW SCULPT Tinted Brow Gel ($16), ARROW ENERGIZE Skin Tint ($22) and ARROW REFRESH On-the-Go Cleansing Cloths ($12).

We like how this line will bridge the space in between full makeup and no makeup. We cannot wait to try it! Shop the makeup line here.

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