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No Top Fashion Designers At Amazon India Fashion Week?

No Top Fashion Designers At Amazon India Fashion Week?

We missed the presence of many top fashion designers at Amazon Fashion Week Autumn/Winter 17′ this year, did you notice? 

As we walked around fashion week, we felt something different about the entire vibe, there was something missing. Walking around the exhibition area, getting a closer look at the designer’s collections and seeing so many new and young designers coming up was exciting. There are so many talented designers in India and it is nice to see when they get a platform to showcase their designs to a wider audience. However great it is, this year lets just admit one thing, whether your a student, designer, buyer, media, customer or just a fashion lover, whenever you go to fashion week you always look forward and rather expect to see all the top fashion designers in India present there with their collections. Even though you check out and appreciate everyones work it’s only natural that when you see some big names you can never not step in to get a quick peep. This was what we found different, scrolling around the only thought that came to my head was oh, where is Rohit Bal’s stall, or Anju Modi, Varun Bahl, Tarun Tahiliani, Shantanu & Nikhil? They were just not to be seen! At first I thought maybe there is another section I haven’t explored yet, maybe I missed it but this wasn’t the case. Yes sure a few of these names had a fashion show during fashion week but they were not present in the exhibition area. Here is what we think this is doing to fashion weeks in India and how it is killing it, read below.

No Top Fashion Designers At Amazon India Fashion Week?

No Top Fashion Designers At Amazon India Fashion Week?

Having been going to fashion week since the past 5-6 years, why was it that only this year there seemed to be something off about it? I usually see the place filled with familiar and known faces from the industry and it’s always a great place to reconnect with everyone. This time there was no such thing, it seemed as though the entire concept of getting to network and connect with people from the same industry at fashion week was dying. Young designers had a great opportunity but usually the amount of buyers that are seen in their small huddles going from stall to stall was less. This might have been a disadvantage for many designers that were present because it could be that some buyers come just for those big names and while they do they end up checking out everyones designs. This year since they were not seen and according to my sources most of the designers have already had private meetings with the buyers before fashion week even started! This just proves that it is very likely some buyers did not even come to fashion week because they were already done with their work. Usually when all the designers have a stall, some make it a point to be there every day for a while and some give all their time to it. This adds that celebrity factor to fashion week as well which we felt was missing. When big names are seen walking around throughout the day, usually you see their fan following around them, people attending the event trying to just get a quick picture with them. These are the small small things that can bring out a change in the big picture of fashion week.

Top Fashion Designers - Tarun Tahiliani

Tarun Tahiliani

Top Fashion Designers - Anju Modi

Anju Modi

These are just some these we noticed and are our opinions, we don’t know the real reason why these designers chose not to be a part of the exhibition area but whatever the reason we feel this will discourage the young designers and kill the entire mood of fashion weeks to come. Have the top fashion designers started to think that they deserve better than to be put between the new and upcoming designers of the country, what do you think? Let us know in the comments below.

No Top Fashion Designers At Amazon India Fashion Week?
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No Top Fashion Designers At Amazon India Fashion Week?
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No Top Fashion Designers At Amazon India Fashion Week?
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We missed the presence of many top fashion designers at Amazon Fashion Week Autumn/Winter 17' this year and think it is very wrong.
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Posherry
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